When the buyers market is hot, there are so many homes to choose from. Buyers feel they are in the power seat while sellers are working hard to make their home stand out as the most desirable. After all, the longer a home sits on the market, the staler the listing gets making it less desirable. Here is how to separate your house from the competition in Fort Lauderdale.
Set the Right Price
Of course, pricing is critical in setting your home apart from others for sale in the area but this is a balancing act. Setting the price at the top of the market will limit some buyers who find it just above or at the top of their price range. Setting it below the main marketing listings will generate a lot of interest in the house. This is good but you need to make sure that the price isn’t too low. You want multiple offers to drive the price up to its top market price; setting it too low initially might limit the upward bidding potential. It is important to price your home correctly to avoid it sitting on the market for too long and losing buyer interest. Your real estate agent can provide comparables of recently sold homes in your area with similar features to help you price your home competitively. This can help ensure that your home sells in a timely manner.
Professional Photos
Your real estate agent should want professional photos. If he doesn’t take exceptional photos himself, he understands that this is a critical marketing component that gets people in the door to see the property. Photos should be well lit and capture the home in the best possible angles. Great photos make rooms look bigger and highlight the key selling points of your home. Just because you have three bedrooms doesn’t mean you need to show the third bedroom if it is tiny and painted an off color.
If Possible Hire a Stager
Staging is another critical component of marketing, if your budget allows . Great staging gives buyers a palette to view their own lives in the home. It minimizes furniture but still sets a purpose for each room. A home office might have one desk in it for staging purposes where a functional home office would have files and bookshelves along with the desk. Staging starts with removing the clutter and making sure the furniture fits the space.
Make Critical Updates
Your real estate agent is your partner on reviewing the home and recommending which updates will make a difference in selling your home. Homeowners willing to put a little elbow grease into a project can do many updates. This might include painting walls or changing out hardware and fixtures in kitchens and bathrooms. There may be a more serious item on the list that should be fixed before listing. Perhaps the air conditioning isn’t working or the pool pump has died. These are critical components that buyers will not want to fix as soon as they close escrow. Spend the money to get the house ready to sell.
In a hot buyer’s market, it’s important to make your home stand out from others by setting the right price, getting professional photos, and making critical updates. Pricing should be balanced to generate interest without limiting upward bidding potential. Pricing your home competitively will help your home sell faster. Professional photos is an important component that make rooms look bigger and highlight key selling points. Making critical updates, such as fixing a broken a/c unit or pool pump, can also make a significant difference in selling your home.